As part of the “I can’t afford it” campaign, Miniatur Wunderland invites all people who can’t afford the entrance fee. On 20 dates in January,0 anyone who can’t afford to pay admission can enter Wonderland for free. It is enough to say the following sentence at the checkout “I can’t afford it” and you can enter to Wunderland for free without asking.
The event was organized for the first time in January 2015. Since then, over 100,000 people have already taken advantage of the offer. Since then, the reactions have been positive almost without exception. There are now countless letters of thanks and we have been able to see emotional moments almost every day. The videos explaining the initiative on Facebook and YouTube have been shared millions of times. There is often concern in the comments that it is being exploited. The opposite is the case.
“I’m happy for every single person who finds out about this offer and takes advantage of it. Maybe one in a thousand will exploit the program, but in the end I don’t care about them. The last few years have shown that it pays to trust and believe in the good,” explains Gerrit Braun.
Many hundreds of visitors are expected to take advantage of the offer on each of the 20 dates in January. There are emotional scenes at the entrance every day. “You only have to stand at the entrance for a few minutes on the event days and you know that it’s worth it. People’s reactions are touching and motivating. Unfortunately, the great response also shows that there are still many people in Germany who live in precarious conditions. It is a great pleasure for us that we are in the fortunate position of being able to give these people a wonderful moment,” reports Frederik Braun.
A video in which Frederik and Gerrit Braun explain the campaign is online on Facebook and YouTube. The first day of the campaign is on Sunday, January 7 and ends on January 31. Saturdays are excluded. All dates and further information can be found at www.miniatur-wunderland.de/leisten
YouTube: https://www.youtube.com/watch?v=4PBHFJOZPhE
Facebook: https://fb.watch/pt8UA8N3Qz/
